Mass SEO Site Network Planning

I. Project preparation stage

When starting a station group project, the early preparation stage is crucial. Clear goal setting, reasonable station group scale planning, and detailed budget and resource arrangements will determine the overall direction and implementation effect of the project. The following are the key elements and detailed descriptions of this stage:

1. Goal setting

Clearly defining the goals of the project is the first step to success. The goals of the station group can be divided into primary goals and secondary goals, and the two should complement each other.

Main goal:

• Traffic diversion: Attract a large amount of traffic through the layout of multiple sites, and bring visits to the main site or target site.
• Weight transfer: Through the link structure and mutual connection within the station group, the search engine weight of the main site is improved, thereby improving the ranking of the main site in the search engine results.
• Brand exposure: Multiple sites in the site cluster can promote brands on different platforms and fields, helping the main brand to increase its visibility and establish its brand image.
• Quick realization: The site cluster can achieve rapid commercial realization through content, advertising, affiliate marketing, etc., generating direct economic benefits.

Secondary goals:

• Position occupation: Occupy multiple search engine positions through multiple sites, reduce competitors' exposure opportunities, and occupy favorable positions in search engines.
• Guided conversion: By setting up guided conversion paths on different sites, help convert visit traffic into actual users or customers, and bring more conversion opportunities to the main site.
• Assisted main site SEO: The content and internal link design within the site cluster help enhance the SEO effect of the main site, improve its natural ranking in search engines, and enhance the competitiveness of the main site.

Goal setting suggestions:

• Clearly define the core goals of the project, such as traffic, brand exposure or weight transfer, and adjust the station group strategy according to the goals.
• Combine the main goals with the secondary goals to ensure that the station group construction and the SEO optimization work of the main site are carried out in coordination.

2. Station group scale

The scale of the station group determines the number of sites and the required resources, and also affects the management difficulty and operating costs of the station group. According to actual needs and budget, you can choose a suitable station group scale.

Site group scale classification:

• Small scale: Generally includes 5-10 sites, suitable for projects with limited budgets or in the initial operation stage. This scale is suitable for rapid verification of the station group model, with low operating costs and relatively simple management.
• Medium scale: includes 10-50 sites, suitable for medium-sized enterprises or projects with a certain budget and resources. This scale can achieve wider traffic coverage and weight transfer, and also requires certain station group management and operation capabilities.
• Large scale: includes more than 50 sites, suitable for large enterprises or projects with sufficient funds. This scale of station group can cover multiple industries and regions, generate huge traffic and weight transfer, but the management is complex, the cost is high, and more personnel and technical support are required.

Scale selection suggestions:

• Choose the scale of the station group according to business goals. Small scale is suitable for trial, medium scale is suitable for expansion, and large scale is suitable for long-term operation and stable income.
• The larger the scale of the station group, the higher the difficulty and cost of operation. It is necessary to make reasonable planning based on actual resources.

3. Budget and Resource Planning

Reasonable budget and resource planning are crucial to the smooth development of the station group project. The allocation of budget and resources should be planned in detail according to the scale, goals and implementation cycle of the station group.

Domain name budget:

• When choosing a domain name, the budget should be determined according to the type (brand or keyword) and quantity of the domain name.
• Brand domain name: Usually more expensive, but helpful for brand building and suitable for long-term development.
• Keyword domain name: Usually less expensive, but can bring faster traffic growth and SEO effect.
• Expired old domain name: Sometimes it can be an effective weight transfer tool, but it requires higher selection standards and monitoring.

Server budget:

• Select a server reasonably according to the scale of the station group and IP deployment strategy. Medium-sized and larger site clusters usually need to choose multi-IP and multi-computer room deployment solutions to avoid affecting multiple sites due to a single server problem.
• Cloud server or VPS: Suitable for small and medium-sized site clusters, can provide flexible scalability.
• Dedicated server: Suitable for large site clusters, providing higher bandwidth and independence, avoiding the risks of multiple sites using the same IP.

Content budget:

• The quality of the site cluster content directly affects the SEO effect, and content creation can be outsourced or self-built.
• The budget should cover all aspects of content creation, editing, optimization, etc.
• For sites with rich content and frequent updates, more content creators need to be considered to ensure the continuous update and high-quality output of the site.

Human Resources:

• Site Group Managers: Responsible for the overall layout, optimization and operation management of the site group.
• Content Creators: Arrange article editors and optimizers according to the content needs of the site group to ensure the quality and SEO friendliness of the content.
• Technical Personnel: Responsible for server deployment, site group security, technical optimization and other work to ensure the stable operation of the site group.

Promotion Budget:

• The promotion of the site group can increase the exposure and traffic of the website through external link construction, social media promotion and other methods.
• The promotion budget should be planned according to the scale of the site group and the expected effect.

Resource planning suggestions:

• Reasonable budget allocation: Ensure reasonable budget allocation for domain names, servers, content, manpower, etc. to avoid excessive investment in one aspect.
• Long-term investment: The station group project requires long-term investment, especially in content creation, external link construction, etc., and continuous resource support must be guaranteed.

II. Domain Name and Server Planning

Domain name and server planning are crucial for SEO optimization and website stability. Reasonable domain name strategy and server deployment can improve the weight, speed and stress resistance of the website, and can also effectively reduce potential SEO risks. The following are the key elements of domain name and server planning:

1. Domain Name Strategy

Domain name is the entrance for users to visit the website. It not only affects the brand image, but also affects the SEO optimization effect to a certain extent. Formulating a suitable domain name strategy will help improve the weight and traffic of the website.

Expired old domain name vs. newly registered domain name

Expired old domain name:

• Advantages: Expired old domain names usually have a certain amount of historical accumulation and external link resources. If they have not been punished or have been punished by Google, using such domain names can sometimes gain the trust and ranking of search engines faster.
• Disadvantages: You need to choose carefully to ensure that the domain name is not used for improper purposes, otherwise you may face penalties. The past record of the domain name (such as whether there are a lot of spam backlinks, a history of being punished by search engines, etc.) has a great impact on SEO.

Newly registered domain names:

• Advantages: New domain names have no past history and are less risky. If reasonable SEO optimization is performed, such domain names can also gradually build up authority.
• Disadvantages: It takes longer to build the trust and ranking of the domain name.

Brand-type domain name vs. keyword-type domain name

Brand-type domain name:

• Features: Usually unique and concise names that are easy to remember and do not directly contain target keywords.
• Advantages: It helps to enhance brand value and is suitable for long-term development. Users have a high degree of trust in brand domain names.
• SEO optimization: Although brand domain names do not contain specific keywords, they can obtain good SEO rankings through content optimization and external link building.

Keyword Domain Names:

• Features: The domain name contains target keywords, such as bestshoes.com.
• Advantages: It can help search engines understand the content of the website and usually has a good boost to SEO in the short term.
• Disadvantages: This type of domain name is more likely to be considered as overly SEO optimized and may be regarded as "keyword stuffing" by search engines. If over-reliance is excessive, it may have adverse effects.

Selection Suggestions: Brand domain names are usually the best choice for long-term SEO optimization and can help shape the brand image. Keyword-based domain names are suitable for some quick-start projects, especially in less competitive market segments, but avoid over-reliance.

2. Server deployment

The stability and response speed of the server directly affect the loading speed and user experience of the website, and also play an important role in SEO ranking. Reasonable server deployment can improve the website's stress resistance and stability.

IP dispersion strategy (multiple IPs, multiple C segments, multiple computer rooms)

• Multi-IP deployment: Deploy different parts of the website or different sites to different IPs to reduce the impact caused by problems with a single IP (such as being punished by search engines, server downtime, etc.).
• Multi-C segment deployment: Ensure that different sites or pages use different IP address segments to avoid multiple sites being affected by penalties for the same IP segment.
• Multi-computer room deployment: Deploy sites in computer rooms in different regions to avoid network failures or performance bottlenecks in a certain region affecting the access speed of the entire website.

Deployment suggestions

• Multi-IP deployment reduces the risk of single IP penalty.
• Multi-C segment deployment further disperses risks.
• Choose multi-computer room deployment to improve access stability and speed.

3. CDN acceleration and protection measures

CDN (Content Distribution Network) can improve website loading speed, reduce server pressure, and has the function of defending DDOS attacks and malicious traffic, which is especially suitable for websites with large traffic.

CDN acceleration

• Acceleration effect: CDN caches and distributes the static resources of the website to global nodes, shortens the distance between users and servers, and improves loading speed.
• SEO impact: Using CDN acceleration can improve the loading speed of the website, thereby improving user experience and SEO ranking.

Protection measures

• Anti-DDOS attack: CDN usually has the ability to resist DDoS attacks and resist large-scale malicious traffic attacks.
• Anti-crawler and malicious traffic: CDN's security function can effectively filter malicious crawlers and invalid traffic to protect website performance.

Deployment suggestions

• Enable CDN acceleration for high-traffic or multinational sites.
• Combined with CDN protection functions, ensure site security and stability.

III. site architecture and content layout

Site architecture and content layout are the basis of SEO optimization, which directly affects the search engine's crawling efficiency, user experience and the overall optimization effect of the website. When designing the site architecture, you need to consider the accessibility, logical clarity and SEO friendliness of the content. The following are several key elements of site architecture and content layout:

1. CMS system selection

CMS (Content Management System) is the core tool to support website content management. Choosing a suitable CMS system can improve the management efficiency, SEO friendliness and later expansion capabilities of the website. There are two common CMS options:

Self-developed CMS

• Advantages: It can customize functions and designs according to specific needs, has high flexibility, and can fully control the site structure and optimization elements.
• Disadvantages: The development cycle is long, requires continuous maintenance and updates, and security is difficult to guarantee.
• Applicable scenarios: Suitable for large enterprises or sites that require high customization, especially when development resources are sufficient.

Lightweight website building system

• Advantages: Quick deployment, easy to use, usually with many built-in SEO optimization features, suitable for rapid launch.
• Disadvantages: Poor flexibility, may not meet all customization needs.
• Applicable scenarios: Suitable for small businesses or personal websites, especially when the budget is limited and a quick launch is required.

2. Website structure design

Website structure design determines the layout of content, the organization of navigation, and the crawling path of search engines. A reasonable website structure not only helps SEO, but also improves user experience.

Single-site structure

• Features: The website content is concentrated under one main domain name, which is suitable for websites with smaller scale and more concentrated content.
• Advantages: The structure is simple, easy to manage and optimize, and all SEO resources are concentrated on one domain name.
• Applicable scenarios: Small businesses, personal blogs or websites with a single theme.

Multi-site structure

• Features: The website is divided into multiple independent sub-sites, each with its own domain name or sub-domain name, which is suitable for sites with more complex content classification and a wide range of business.
• Advantages: It is conducive to market segmentation and more accurate SEO positioning, and each sub-site can be optimized for different keywords.
• Disadvantages: The management and maintenance costs are high, and more resources are required to ensure the independence and operation effect of each site.
• Applicable scenarios: Large enterprises, cross-regional or multi-language websites, websites with multiple business lines or product lines.

Aggregation page design

• Features: Aggregate multiple related content or pages to form a centralized page, usually containing rich internal links.
• Advantages: It helps to concentrate weight and improve keyword rankings, especially for websites with large content and rich information.
• Applicable scenarios: E-commerce websites, news websites, knowledge base websites.

3. Content classification and keyword layout

Content classification and keyword layout are very important parts of SEO. A reasonable classification structure helps to improve the accessibility of the website and allows search engines to better understand the website content.

First-level and second-level classification planning

• First-level classification: The top navigation classification of the website, usually involving the core business or theme of the website. For example: the "Men's Wear" or "Women's Wear" classification of e-commerce websites, and the "International News" or "Local News" classification of news websites.
• SEO optimization: The keywords of the first-level classification should be the most extensive and have a high search volume.
• Second-level classification: Further subdivision under the first-level classification, usually involving more specific content or themes. For example: under the "Men's Wear" category, there are second-level classifications such as "Shirts", "Pants", and "Coats".
• SEO optimization: Second-level classifications should contain more refined and long-tail keywords, which are more targeted and less competitive.

Classification structure

• Flat structure: Try to keep the website structure flat and avoid too many sub-categories. Flat structure helps improve search engine crawling efficiency and ensures that important pages are easy to crawl.
• Deep structure: Avoid too many deep categories, otherwise it will make it difficult for search engines to crawl, or even fail to crawl some important pages. Each page should be reduced to 3-4 levels of directory structure.

Keyword layout

• Keywords for each page: Determine the core keywords for each page (such as the homepage, category page, detail page, etc.), and distribute them reasonably in the title, Meta tag, H tag, and body of the page.
• Long-tail keyword layout: Naturally incorporating long-tail keywords into the page content can bring more accurate traffic, especially for content-rich websites.

4. URL path standardization (static, SEO friendly)

The design of the URL path directly affects the search engine's crawling and ranking. A good URL structure can improve SEO results.

Static URL

• Features: URLs contain keywords and avoid using dynamic parameters (such as?id=123). For example, https://example.com/products/blue-shoes is more SEO-compliant than https://example.com/products?id=123.
• Advantages: Static URLs are usually easier to crawl by search engines and can also improve user experience.
• SEO optimization: The URL path should contain the main keywords of the page and use short, concise URLs.

SEO-friendly URLs

• Succinct and easy to understand: URLs should be short and clear, and avoid using meaningless numbers, special characters, or long paths.
• Include keywords: Try to include the core keywords of the page in the URL so that search engines can more easily identify the topic of the page.
• Separate with "-": In the URL, words should be separated by hyphens (-) and avoid using underscores (_) because search engines treat underscores as one word.

Avoid URLs with duplicate content

For situations where there are multiple URLs pointing to the same content, use the rel="canonical" tag to tell search engines which is the original page to avoid penalties for duplicate content.

IV. Content production and publishing

1. content strategy

Original content

• Written independently, high quality, highlighting professionalism and authority.
• Establish brand trust and improve search engine friendliness.

Pseudo-original content

• Majorly rewrite existing content, retain core ideas, and enhance uniqueness.
• Avoid duplication by using synonym replacement, structural reorganization, and idea expansion.

Automatically generated content (AIGC)

• Use AI tools to batch generate auxiliary content (such as FAQs, product descriptions, and short reviews).
• Control the readability and relevance of generated content to avoid low-quality and large-scale piling.

Collection + rewriting

• Grab industry information and hot articles, and publish them after deep processing and personalized rewriting.
• Add original comments and value extensions to ensure that the content is not judged as simple collection.

2. Content scheduling

Initial content filling

• Prepare 20-50 basic content for each sub-site before going online, covering major categories and keywords.
• Content types include: core knowledge, frequently asked questions, industry trends, and practical guides.

Regular update frequency

• Each site updates 2-5 new content per week to maintain activity and crawling frequency.
• According to the actual performance of the collection, timely adjust the update frequency or content focus.

3. Multi-language version management (if any)

Translation process

• After determining the source language content, professional manual translation or AI-assisted translation of the first version, and then manual polishing and correction.
• Follow the cultural habits and industry terminology standards of the target language.

Language adaptation

• Use localized expressions for different regions, such as British English vs American English, Indonesian vs Malay.
• Titles, Meta tags, text content, and image ALT descriptions all need to be localized.

hreflang tag settings

Add the correct hreflang tag to the head of each page to declare the corresponding relationship between each language version to the search engine.

<link rel="alternate" hreflang="en" href="https://example.com/en/page.html" />
<link rel="alternate" hreflang="th" href="https://example.com/th/page.html" />
<link rel="alternate" hreflang="id" href="https://example.com/id/page.html" />

Solve the problem of content duplication across language sites and improve international SEO results.

V. On-site SEO optimization

On-site SEO optimization is mainly to improve search engine friendliness and user experience by optimizing the website internally. Specific optimization methods can be divided into the following parts:

1. Title, Description, Keywords

• Title: The title of each page should be concise, descriptive and contain the main keywords of the page. The title not only helps SEO ranking, but also affects click-through rate. Make sure the title is of moderate length, usually no more than 60 characters, and make sure the keywords appear at the beginning of the title.
• Description: The page description should concisely summarize the content of the page and attract users to click. The description should contain keywords and the number of characters should be kept between 150-160 characters. A good description can help increase the click-through rate of the page.
• Keywords: Although most search engines no longer use keywords as the main ranking factor, it is still recommended to naturally integrate relevant keywords into the web page content, especially in the first paragraph and title of the page.

2. H tags, breadcrumb navigation, internal link layout

• H tags (H1-H6): H tags help search engines understand the hierarchy of the page and the importance of the content. H1 tags are usually used for the main title of the page. Make sure there is only one H1 tag per page. H2-H6 tags are used for subheadings in the content and should be used reasonably to organize the page content.
• Breadcrumb navigation: Breadcrumb navigation can help users and search engines understand the hierarchical relationship of the page, especially for large websites. It can improve user experience and page accessibility.
• Internal link layout: Internal links help search engines crawl web pages and enhance the relevance between web pages. By embedding links to other pages in your page, you can increase user retention time and optimize SEO.

3. Image Optimization

• ALT tags: The ALT tags of images help search engines understand the content of the image and also help improve the accessibility of the page. Each image should include a descriptive ALT tag and include relevant keywords as much as possible.
• Image Compression: Image compression helps increase page loading speed and reduce page loading time. Various tools can be used to compress image files while maintaining the clarity and quality of the image.
• Format Standardization: Image formats should comply with Web standards, such as using common formats such as WebP, JPEG, PNG, etc. Avoid using overly large image files, which will help increase website loading speed.

4. Robots.txt and Sitemap.xml creation

• Robots.txt: This file is used to control the search engine crawler's access to the website. By setting appropriate rules, you can prevent search engines from crawling unnecessary pages (such as login pages, background pages, etc.) and optimize crawler efficiency.
• Sitemap.xml: This is an XML file containing all the important pages of the website, which helps search engines better index the website content. By updating the Sitemap regularly, you can ensure that search engines crawl the latest pages of the website.

5. Schema structured data markup (if applicable)

schema markup: Schema structured data markup helps provide search engines with more page information, such as article authors, product prices, business addresses, etc. By embedding Schema markup in web pages, search engines can better understand the content of the web page and display it in a rich form in search results (for example, displaying rating stars, product prices, etc.).

VI. external links and weight improvement

External link optimization is an important part of SEO, which directly affects the search engine ranking of the website and the overall weight of the website. A reasonable external link strategy not only helps to improve the weight of the page, but also enhances the credibility and exposure of the website. The following are the key contents of external link strategy and weight improvement:

1. External link strategy

External link strategy mainly includes obtaining external links through various means. These links point to your website and help improve the weight of the website.

Self-built external links

• Directory submission: Submit the website to relevant industry directories and websites.
• Blogs and forums: Post comments or posts on high-authority blogs and forums, and attach links to your own website.
• Article publishing: Publish articles on some authoritative websites or content platforms, and add external links to the articles.

Link exchange

• Exchange links with other websites to help improve the weight of each other's websites by exchanging external links.
• Notes: Choose websites with strong relevance and high quality to exchange links, and avoid exchanging links with low-quality or irrelevant websites; keep the exchange of links natural and avoid excessive exchange that affects natural rankings.

Press release

• By publishing press releases, especially on industry-related news platforms, you can obtain high-quality external links and increase the exposure of your website.
• Press releases should be newsworthy and timely, and the content should be related to industry trends or brand development.

Blog comments

• Participate in comments on industry-related blogs and point to your website through links in comments.
• It is suitable for establishing industry-related connections and improving website weight, but it is necessary to avoid overuse and keep it natural.

Social media external links

• Promote the brand through social media platforms (such as Facebook, Twitter, LinkedIn, etc.), share content, and embed links to the website in the share.
• Social media external links can directly affect brand exposure and bring traffic to the website.

2. Weight flow within the site group

A site group refers to a group of interrelated websites. Through mutual links within the site group, the weight flow and improvement can be achieved. However, the weight flow of the site group should pay special attention to naturalization to avoid being judged as spam links by search engines.

Moderate cross-linking

• Moderate cross-linking between different websites in the cluster can help the weight flow between these sites.
• Too many cross-links may cause alarm to search engines, so they need to be moderate and natural.

Master-slave link design

• Reasonable master-slave link design can help optimize the flow of internal and external links in the cluster.
• Establishing a clear weight flow structure between the master site and the slave site, directing traffic and weight to key pages, helps improve the SEO performance of the master site.

3. External links are released in batches and naturalized

In order to avoid being regarded as manipulated links by search engines due to excessive concentration of external links, the release of external links should be carried out in batches and maintain natural flow. Specific measures include:

• Batch release: External links should be released in a certain period of time, rather than a large number of links in a short period of time.
• Natural release: When releasing external links, ensure that the sources of the links are diversified (such as blogs, social media, news websites, etc.) and highly relevant to the content. The text of the link should also be natural and not over-optimized.

VII. Security and prevention of being K

In order to prevent the website from being punished by search engines (such as being K or downgraded), a series of anti-cheating mechanisms and security measures need to be adopted. These measures can not only effectively prevent search engine penalties, but also protect the website from malicious attacks and interference from competitors.

1. Anti-cheating mechanism

The goal of the anti-cheating mechanism is to avoid being misjudged by search engines as taking unfair means, such as camouflage, hiding the relationship between station groups, etc. The following measures can effectively prevent cheating.

Disguise, hide the relationship between station groups

• Different IP addresses: Make sure that each station group website is hosted on a different IP address to prevent search engines from identifying them as belonging to the same "network".
• Different domain names: Use multiple different domain names and avoid overly similar domain name structures. Different TLDs (top-level domains) can also help hide the relationship between the site clusters.
• User agent camouflage: Disguise the user agent (UA) of the website to prevent crawlers from identifying repeated access behaviors.

Content protection

• Content obfuscation: Properly encrypt or obfuscate the website content, for example, by dynamically generating web page content to prevent the content from being bulk crawled and copied.
• Dynamic loading: Use AJAX or JavaScript technology to dynamically load content instead of displaying all content statically in the page source code.
• Access restrictions: Set IP access restrictions to prohibit crawlers from accessing specific IPs or IP segments, especially malicious crawlers or crawlers that crawl frequently. Unnecessary access can be restricted through robots.txt, Web Application Firewall (WAF) or reverse proxy.

2. Log monitoring and anomaly detection

Log analysis

• Request frequency: Detect whether certain IPs have too high access frequency, or access requests have abnormal patterns, which may be malicious crawler behavior.
• Source URL: Analyze whether the request from the search engine is normal, and whether there are abnormal backlinks or page requests.
• Error log: Check page access errors (such as 404, 500 errors, etc.) and solve them in time to avoid these problems affecting search engine crawling.

Anomaly detection

• Frequently crawled IP detection: When the request frequency of certain IPs is too high, these IPs can be automatically restricted or banned to prevent malicious crawlers from crawling too much data.
• URL parameter anomaly detection: Checks for abnormal URL access patterns, such as crawlers accessing many irrelevant URL parameters, which may be invalid pages that attempt to crawl the site.

3. Anti-crawler and anti-frequent crawling settings

Anti-crawler measures

robots.txt: By setting rules in the robots.txt file, certain crawlers (such as some malicious crawlers) are prevented from accessing sensitive parts of the website (such as backend pages, login pages, etc.).

User-agent: *
Disallow: /admin/
Disallow: /login/

CAPTCHA: For users who frequently visit certain pages (such as login pages, forms, etc.), use verification codes (CAPTCHA) to prevent malicious robot access.

Anti-frequent crawling settings

Crawling rate control: Set server limits to control the number of requests per IP within a certain period of time. You can configure rate limit policies on web servers (such as Apache, NGINX, Cloudflare, etc.).

For example, set the crawling frequency in the robots.txt file:

User-agent: *
Crawl-delay: 10

Limit request frequency through server configuration (taking NGINX as an example):

limit_req_zone $binary_remote_addr zone=one:10m rate=1r/s;

Cache strategy: Reduce server burden and repeated crawling through reasonable cache strategies. For example, cache static resources and set appropriate expiration times for dynamic content.

VIII. Data monitoring and adjustment

Data monitoring and adjustment are key links in SEO optimization. Only through continuous monitoring and analysis can we ensure the effectiveness of optimization strategies and make timely adjustments based on data. The following are several core elements of data monitoring and adjustment:

1. Keyword ranking tracking

Keyword ranking tracking is the basis of SEO optimization. It helps us understand the performance of target keywords in search engines. By regularly monitoring keyword rankings, we can find out which keywords are rising and which are falling, so as to make adjustments.

Monitoring tools

• Google Search Console: Provides detailed keyword performance data, including ranking, clicks, impressions, and click-through rates.
• Third-party SEO tools: Such as Ahrefs, SEMrush, Moz, etc., can track keyword ranking fluctuations and provide more detailed competition analysis.

Ranking Fluctuation Analysis

• Keyword Ranking Fluctuation: Monitor the ranking changes of keywords, find out the reasons for fluctuations, and evaluate the effectiveness of optimization strategies.
• Competition Analysis: Analyze the optimization strategies of ranking competitors, understand their external links, content and SEO strategies, and compete effectively.

Optimization Suggestions

• Update and optimize the content of keywords with declining rankings to ensure the relevance and quality of page content.
• Enhance the layout of long-tail keywords to capture more traffic in the market segments.

2. Inclusion Monitoring

Inclusion refers to the number of pages indexed by search engines, which is usually closely related to the weight of the website and the effect of SEO optimization. Regular monitoring of the inclusion helps to evaluate the health of the website and ensure that the search engine can effectively crawl and index the website pages.

Monitoring Tools

• Google Search Console: You can view changes in the number of indexes on your website and provide crawl error reports to help identify and resolve indexing issues.
• Screaming Frog: By crawling each page of your website, it helps check the indexing status of the page and compares it with Google's indexing.

Analysis of Indexing Changes

• Page Indexing Trends: Monitor the page indexing of your website, observe whether there is a drop in indexing, and analyze the reasons (such as content quality, technical issues, etc.).
• Broken Link Monitoring: Regularly check and fix broken links on your website to ensure that search engines will not affect indexing due to link issues.

Optimization suggestions

• For pages that are not included or have decreased in the number of included pages, check whether there are technical or content problems, and optimize the SEO elements of the page.
• Strengthen the internal link layout of the website to ensure that search engines can successfully crawl each page of the website.

3. Traffic source and conversion data analysis

Traffic source analysis helps us understand how visitors find our website, and conversion data analysis can help us evaluate the effectiveness of website content and layout to ensure that visitors can successfully complete conversions (such as registration, purchase, etc.).

Traffic source analysis

• Google Analytics: You can analyze the traffic sources of the website and view the proportion of visitors from different channels such as search engines, social media, and external links.
• UTM parameters: Set UTM parameters for different marketing channels to track the effectiveness of each traffic source.

Conversion data analysis

• Conversion goal setting: Set conversion goals (such as purchase, download, form submission, etc.) in Google Analytics and analyze conversion rates.
• Funnel analysis: Analyze the user's behavior path to find out which steps lead to loss and then optimize.

Optimization suggestions

• Traffic source optimization: Increase investment in high-quality traffic sources, such as strengthening SEO and PPC advertising, to improve traffic conversion rate.
• Improve conversion rate: Optimize user experience, adjust page layout, simplify conversion process, and improve user conversion rate.

4. Regularly adjust content and external link strategies

The optimization of content and external link strategies requires continuous adjustment based on data feedback. Regularly evaluate content quality, external link status and SEO performance to ensure the effectiveness of the strategy.

Content Adjustment

• Content Update: Update page content regularly based on keyword ranking, traffic and user feedback, add more relevant information, and improve the authority and relevance of the page.
• Long-tail Keyword Layout: Adjust the keyword layout of the page in a timely manner according to changes in keyword rankings, and increase the coverage of more long-tail keywords.
• Content Structure Optimization: Make the content easier to read and increase the user's stay time by optimizing the page's title, subtitle, paragraph structure, etc.

External Link Strategy Adjustment

• External Link Quality Improvement: Regularly check the quality of external links, remove low-quality links, and increase high-quality external links from authoritative websites.
• External Link Growth Strategy: Evaluate the effectiveness of the external link strategy based on competition analysis, and increase external links from high-quality blogs, industry directories, news media, etc.

Adjustment frequency

Regularly (monthly or quarterly) evaluate keyword rankings, traffic, and conversion data, and adjust strategies based on the analysis results.