SEO Whitepapers & Annual Reports

1. Technical SEO Analysis

Website Speed ​​and Core Webpage Index
Google will place more emphasis on user experience in 2025. Indicators such as LCP (maximum content rendering time), FID (first input delay), and CLS (cumulative layout shift) directly affect rankings. It is necessary to check whether the loading speed of the website meets the standard (recommended to be less than 2.5 seconds), whether image compression and code streamlining are optimized, etc.
If the website is custom developed, it is necessary to ensure that the technical architecture (such as server response, CDN configuration) meets the optimization standards.
Mobile Adaptation and Responsive Design
Google has fully switched to mobile-first indexing, and it is necessary to confirm whether the website's display effect, navigation fluency, and interactive experience on the mobile terminal are good. According to statistics, 72.6% of users will only access the Internet through mobile phones in 2025, so mobile optimization is crucial.
Security and HTTPS
HTTPS is a basic requirement. You need to ensure that the SSL certificate is enabled throughout the site to avoid mixed content problems.

2. Content Strategy Evaluation

Content Quality and E-E-A-T Principles
Google's 2025 algorithm update pays more attention to content originality, professionalism, and credibility (E-E-A-T), especially in YMYL fields such as health and finance. It is necessary to evaluate whether the website content is written by experts in the field and whether it contains original research or data support.
Avoid using pure AI-generated content, which needs to be manually reviewed and optimized to comply with the "user first" principle.
Content Structure and SEO Adaptability
Long content (3000+ words) performs better, bringing 3 times the traffic and 4 times the sharing rate. It is necessary to check whether the article covers the topic in depth, and use structured formats such as H2/H3 titles, lists, and tables to improve readability and AI crawling efficiency.
Optimize for different user intents (TOFU/MOFU/BOFU), and focus on commercial intent keywords (such as "best tool comparison") to improve conversion rate.
Multimedia Integration
Video content can increase traffic by 157%. It is recommended to embed video tutorials or case demonstrations, and optimize video titles and descriptions.

3. Keywords and Ranking Performance

Keyword Coverage and Search Intent Matching
High ranking content needs to accurately match user search intent, for example, question-type keywords (such as "how to optimize SEO") need to provide direct answers. According to the suggestions on page 2, the conversion rate of middle and lower funnel (MOFU/BOFU) content is higher and needs to be optimized first.
Long-tail keywords account for 94.74%, and low-competition high-value words need to be mined through tools (such as SEMrush).
Structured Data and AI Summary Optimization
Adding schemas such as FAQ and product tags can increase the probability of content being cited by AI summaries (52% of AI summaries come from Top10 results). It is recommended to embed concise definitions and tables in TOFU content to adapt to Google AI Overviews.
SEO Whitepapers

4. External Optimization and Authority

Backlink Quality
High-quality external links are still the core ranking factor, but spam links should be avoided. The average number of external links for the top 1 result is 3.8 times that of the 2-10 results. It is recommended to obtain authoritative external links through original research, industry cooperation or guest blogging.
Local SEO and Voice Search
Optimize Google My Business information for local searches, and optimize natural language keywords (such as "SEO services nearby") to adapt to the growing trend of voice search.

5. Technical Tools and Monitoring Suggestions

Use SEO Analysis Tools
Recommend Conductor or Ahrefs to monitor ranking changes and the impact of AI Overviews. Regularly review core indicators (such as index coverage and click-through rate).
Continuous Algorithm Adaptation
Track Google's quarterly algorithm updates (such as the "Helpful Content Update" emphasized in 2025) and adjust content strategies in a timely manner.

6. Potential Improvement Directions

  • Technical level: optimize website speed and fix crawler accessibility issues (such as dead links and rendering delays).
  • Content level: increase original research or industry reports to improve E-E-A-T scores.
  • Strategy level: balance TOFU content investment and focus on MOFU/BOFU high conversion pages.